Senior CRM Project Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7d6tfm

Benefits

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Variable premio.

Pioneer of online flash sales since 2001 and key player in European e-commerce, Veepee collaborates with over 7,000 brands to offer highly discounted products available for a limited time. Operating across various sectors, including fashion, home, wine, travel, and beauty, Veepee achieved a turnover of 3.3 billion euros incl. VAT in 2024 and employs 5,000 staff members across 10 countries.

Position Overview
As Senior CRM Project Manager for Personalized Promotions & Wallet reporting to the CRM Group Director, you will drive Veepee's promotional strategy across all six European markets and business scopes.

Your Mandates
1. Maximise the ROI of promotional marketing budget across all voucher and incentive mechanics at every stage of the customer lifecycle.

2. Lead the CRM workstream for the Wallet & Promotional Products project, transforming the “Mes Promos” space into a personalized, gamified promotional wallet.

Key Responsibilities





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- Own the strategy and allocation of the voucher marketing budget across acquisition, activation, engagement, and reactivation.
- Define well‑framed and scoped problems, linked to concrete business OKRs, and translate them into functional features.
- Lead execution in collaboration with tech, data and operational teams.
- Choose the right promotional mechanics for each moment: welcome offers, cashback, brand‑funded vouchers, targeted incentives, win‑back promos.
- Build and maintain a promotional performance framework: track ROI by mechanic, market, lifecycle stage, and funding source.
- Identify optimisation levers and challenge status quo to achieve more targeted, personalised and cost‑efficient strategies.
- Work closely with the CRM Data Steward using voucher performance tracking tools and an A/B test dashboard; design and run structured tests.
- Act as CRM lead on the Wallet & Promo Prod

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7d6tfm