Digital Media Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7d895d

Job Overview

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We are looking for a Digital Media Specialist to support the development and execution of digital media strategies across key channels.

The role is responsible for planning, managing, and optimizing digital campaigns while ensuring strong alignment with business objectives, brand positioning, and customer engagement targets.

Key Responsibilities

Develop and execute integrated digital media campaigns aligned with business and marketing goals

Contribute to digital media planning across paid, owned, and earned channels

Create, manage, and optimise content across digital platforms (website, social media, CRM, etc.)

Ensure consistency with brand guidelines and tone of voice

Campaign Performance & Analytics

Monitor campaign performance (KPIs, ROI, conversion rates) and provide actionable insights

Analyse user behaviour across channels and optimise media spend accordingly

Media Planning & Coordination





Support media planning and coordination with agencies and internal stakeholders

Manage campaign timelines, assets, and deliverables

Customer Journey & Optimization

Contribute to the optimisation of the end‑to‑end customer journey across digital touchpoints

Execute A/B tests and conversion optimisation initiatives

Cross‑functional Collaboration

Work closely with Marketing, CRM, Sales, and Product teams to ensure consistency and effectiveness of campaigns

Trend Monitoring & Innovation

Stay up to date with digital media trends, tools, and best practices

Proactively propose new approaches to improve performance and engagement

Qualifications, Skills & Experience

Bachelor’s degree in

Marketing, Digital Media, Communication or similar

2–5 years of experience in

digital media / digital marketing

roles

Proven experience in managing

digital campaigns and media planning

Familiarity with

CMS, analytics tools, and media

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7d895d