Sr. Associate, Trade Marketing

12 ago - Milano
Alcon Pharma

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.The KA Trade Marketing Specialist will support the definition and execution of trade marketing plans for selected Key Accounts, with the objective of enhancing brand visibility, driving in-store activation excellence and maximizing the impact of customer-specific initiatives in line with company priorities and brand this role a typical day will include:Define and develop customized plans and tailor-made activities for customersAnalytical and qualitative monitoring of in-store activities to maximize sell out impact and ROICollaboration with the international team for updates share of the best practices, objectives, results,



etc.Management of trade marketing budget for the assigned clientsDevelop Trade marketing activities in line with the brand strategy and involving external agenciesClose cooperation with Regulatory and Legal team for the adherence of the internal approval processes and for the L&C; assessment of Marketing projectsConstant analysis of sell out data and preparation of ad hoc analysisData performance management regarding contract rewards and its products’ launch process support when neededCollaboration and support of the sales team (sales materials creation, sales meetings participation, etc.)Collaboration in the organization of special events for clients (admin and logistics)WHAT YOU’LL BRING TO ALCON: At least 2 years’ experience in marketing, trade or sales, preferably gained in FMCG companiesUniversity degree (in Marketing, Economy or Business Administration)Results and performance driven mi

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