Global Brand Manager
Pubblicato il 12-08-2026 - Safilo España in Padova
We are currently looking for a Global Brand Manager to join the Licensed Brands Marketing Area for our Padua Headquarter. The person will be responsible for the assigned brands.
Your responsibilities:
- Developing the strategy for the assigned brands in line with the company’s and licensor’s objectives, while sharing responsibility for their P&L; performance.
- Manage Licensing Agreements, acting as the primary point of contact between Licensors and Safilo, fostering effective and long-term partnerships, and ensuring the implementation of agreements throughout the various stages of the contract lifecycle.
- Manage collections (including the development of commercial briefs, collection selection and approval with Licensors, pricing, sales forecasting, creation of conceptual selling tools, and lifecycle management of collections);
- Defining annual marketing plans by gathering commercial feedback on brand performance across local markets, collection positioning, and distribution strategies, and by developing growth initiatives for the assigned brands across product development,
communication, and trade marketing activities.
- Manage product collections, including the preparation of commercial briefs, collection selection and approval with internal stakeholders, pricing strategy, product ranking, and lifecycle management.
- Monitor sales performance, business plans, and marketing expenditures, identifying potential risks and issues and recommending actions to ensure brand growth and profitability targets are achieved.
- Develop financial objectives and provide strategic direction and guidelines for distribution.
- Manage special projects, contributing to their conception, providing key inputs, coordinating cross-functional teams, and overseeing successful implementation.
- Drive Go-to-Market (GTM) tools and initiatives, with a strong focus on training support, ensuring the effective development and communication of product features, benefits, and value propositions to d