BOTTEGA VENETA Head of Integrated Media

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7db05w

SummaryAbout usInspiring individuality with innovative craft since 1966, creativity lies at the heart of Bottega Veneta.Born in Vicenza, the house is rooted in Italian culture yet maintains a global outlook.An inclusive brand with exclusive products, Bottega Veneta is as much of a feeling as it is an aesthetic.Job DescriptionWe are currently seeking a Head of Integrated Media & Digital Insights to join our dynamic Global Marketing team in Milan.The role will report to the Global Marketing & Communication Director and will be responsible for defining, leading and evolving the global media strategy for Bottega Veneta, and analytical digital framework for the brand across all markets and channels.This role is responsible for driving marketing effectiveness through sophisticated data structuring, optimizing the media agency ecosystem, and serving as the key point of contact for Internal and Kering corporate functions to ensure strategic alignment.How you will contribute?Global Media Strategy & PlanningDefine and lead the global media strategy across all,



ensuring consistency with brand positioning, business objectives and global marketing priorities.Oversee the development of integrated media plans across digital, search, print and OOH.Ensure that global campaign guidelines and KPIs are clearly translated into regional and local media strategies, allowing for market-specific optimization.Act as senior partner to global and local media agencies and teams, ensuring strategic alignment, excellence in execution and continuous performance improvement.Digital Performance, Measurement & InsightsArchitect a systematic approach to structuring insights, ensuring they are consistently collected and cascaded.

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Ensure local market nuances are integrated into the global narrative.Define and own the global digital communication and marketing measurement framework,

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7db05w