Digital Marketing Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7db10f

In this role, you will be a highly hands‑on contributor responsible for executing RapidFort’s digital marketing, state‑of‑art account‑based marketing, webinars, nurture, and demand generation programs across channels. Working directly with the Head of Demand Generation and leveraging messaging and content created by the Director of Product Marketing, you will play a key role in launching campaigns, managing day‑to‑day execution, and driving measurable results.

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This is an execution‑first role where success is defined by your ability to build, launch, optimize and scale campaigns that generate pipeline. You will also contribute insights and recommendations to improve performance and inform strategy over time.

Responsibilities:

Architect, design, create, and implement/execute a state‑of‑the‑art Account‑Based Marketing (ABM) strategy and program

Generate personalized nurture programs (emails, social media, calls, etc.) and sequences for inbound MQLs





Hands‑on Account‑Based Marketing Outbound campaign specialist

Create a curated targets for individuals within specific target accounts

Always‑on Campaigns

Generate personalized nurture programs (emails, social media, etc.) and sequences for outbound leads

Marketing engine

Develop program for nurturing and touching cold leads, stalled opportunities, nurture stage, and cold opportunities

BDR content, emails, scripts, snippets, and call strategies

Enable BDRs to know all of the content was downloaded, watched, selected, or viewed

Develop lead scoring strategy for CRM (HubSpot)

Matching ICP to buyer persona

Repurposing, rewriting, and retargeting content

Knowledge of ICPs and buyers inside and out

Responsible for all outbound sequences, timing, etc.

Lead webinar programs and initiatives (securing presenters, writing abstracts, collaborating on presentations, leading dry runs, moderating

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7db10f