Market Insight Executive

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7db7zz

WHAT WE WILL DO TOGETHER

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Own and elevate the Market Insights agenda for senior management, ensuring decision‑grade insight that drives growth, profitability, and execution excellence, including:

Lead market share and performance analytics (e.g., Circana), integrating sell‑in, sell‑out, and financials at business unit level to inform priorities and investments

Own the consumer insights program (Tradelab), defining the annual learning plan and translating findings into actionable commercial initiatives

Lead the development of a system scorecard for the business unit ensuring KPI relevance, data integrity, and on‑time delivery against an agreed operating cadence

Co‑lead with Customer Value Growth Team the Development and cascading of Coca‑Cola Hellenic's Category Vision for the business unit

Provide visionary consumer, category and customer insights in relation to how we can lead profitable category growth,



Development of IC and Cold Drink and Key Customers.

Play key role into LRP process for Coca‑Cola Hellenic (Country specific initiatives), through identification of portfolio expansion towards the 24/7 beverage company. Providing the long‑range volume and revenue opportunity assessment and planning.

Define the addressable market and recommendation for new category/segment launches with relevant profit pools and positioning including the key channels and price segments

Strategic lead in the planning and delivery of the annual Business Plan, collaborating cross functionally with Portfolio, RGM and KO teams to develop insight led, sustainable growth plans.

Monitoring of BP implementation and tracking through the year, linking execution and sell‑out performance.

Lead insights input into the monthly BPMS routine, highlighting risks/opportunities, recommending trade‑offs, and aligning stakeholders on actions.

WHAT WE OFFER YOU
The ann

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7db7zz