GP and iTero Marketing Manager

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Department:

Marketing

Employment Type:

Tempo pieno

Location:

EMEA-Italy

Description
Marketing Manager responsible for developing and executing the assigned marketing plan for Italy in line with company strategy to deliver the objectives.

Key Responsibilities

Translate and execute regional marketing plan to local expectations and needs to drive brand awareness, doctor sign up and growth within OPEX budget, including:

Strategy Planning as part of AOP

Localize campaign materials

Implementation of media planning including Digital

Local evidence development (publications, speakers)

Local Congress + exhibitions

OPEX Budget Management

Proactively represent the country and our customers providing insights and analytics for NPD and global strategy development;

Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan;

Build KOL network (speakers, key customers, institutions) to support execution of the plan;

Drive + own communication as part of a multi-disciplinary country leadership team to drive and execute the marketing plan.

Identify and champion local growth opportunities in addition to the regional plan

Key stakeholder in country leadership team to lead the country marketing plan;

Development of country market insights and analytics to successfully execute country market plans;

Translate and support the development of marketing campaigns to support product launches with regional brand managers (sales material, educational content, clinical support, online communication);

Country Market analysis to support ROI expecations;

Developing and maintaining relationships with country speakers, customers and universities;

Cross functional coordination with Sales and finance teams to support business growth;

Establishing close

GP and iTero Marketing Manager

Automotive Sales Consultant - Torino

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Direttore Generale (M/F)

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