Brand Insights Manager

12 ago - Milano
Parklu By Launchmetrics

About the Role

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The Brand Insights Manager has the mission to deliver insightful data to our high-service customers via the Launchmetrics products and services. Combining advanced industry knowledge (Fashion, Lifestyle & Beauty) with data, the Brand Insights Manager will build and own customer relationships, acting as a trusted partner for our customers to provide data-driven recommendations and support their initiatives to drive their marketing and communication strategy.

What You’ll Do

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- Understand customers' marketing and communication goals to precisely scope their needs and priorities in terms of strategy and measurement.
- Be accountable for its customers' portfolio, report on customer accounts’ health, and join regular account reviews with clients to ensure continuous communication around priorities, reporting, data, needs, and ultimately ensure renewals.
- Maintain appropriate client contacts, documentation,



reviews, reports, and risk in Salesforce and keep them up-to-date regularly.
- Deliver customers’ reports & analysis on time, be responsible for customer training, and proactively communicate product improvements and data updates.
- Collect customer needs and share feedback around new KPIs and measurement analyses to internal teams, piloting new developments alongside customers.
- Identify opportunities for upsell and cross-sell, nurture them through handover to the sales team, and support the pre-sales process as a data and consulting expert.
- Be an expert on platform functions and data to become a strategic advisor for clients, continuously driving value and ROI by connecting their goals to outcomes and developing relationships with multiple stakeholders and customer teams.
- Identify trends and patterns in datasets to build detailed and insightful reports, utilizing quantitative and qualita

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