Senior Manager, Adrenaline Commercial Strategy
Pubblicato il 12-08-2026 - Alk Abello in Italia
Role Summary
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Adrenaline saves lives only if people carry it, when they need it — and only if the people who prescribe it trust it enough to reach for it first. With anaphylaxis treatment, ALK has a needle-free adrenaline asset that can genuinely change the lives of millions. As Senior Manager, Adrenaline Commercial Strategy, you'll lead the push the commercial efforts across Europe to make sure adrenaline is available when people need it while building the systematic approach that shifts HCP prescribing behavior across Europe. This is a development role, not a maintenance role: you are defining commercial models that don't exist yet.
You'll work through local market teams rather than around them — partnering closely with country commercial leads, medical, and public affairs to make sure ALK is positioned to lead the adrenaline transformation.
Key Responsibilities
Area 1 — New Channels for Adrenaline Access
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- Identify and pressure-test novel commercial models for making adrenaline available beyond the pharmacy counter — public venues, employers, large institutional buyers (e.g. military, aviation, education)
- Build the business case and go-to-market approach for priority channels, in partnership with local markets
- Position ALK as the partner of choice for institutional and public-access adrenaline programs
Area 2 — HCP Prescribing Behaviour
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- Diagnose what drives (and blocks) change in HCP prescribing behavior for adrenaline across European markets
- Design a systematic, repeatable approach to HCP targeting and engagement that local teams can execute
- Track leading indicators of prescribing shift, not just lagging sales data
- Serve as the pan-European driver of the adrenaline commercial agenda, working through local teams to deliver results you don't directly control
- Partner with country commercial leads, medical, marke