ROLE: Regional Sales Manager On Trade Italy (South Zone)

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FUNCTION: Sales
REPORTS TO: Sales Director On Trade Italy
LOCATION: According to assigned region (South)
ABOUT BACARDIWe are a vibrant family‑owned company in the spirits industry, driven by seven generations of the Bacardí family. Founded in 1862 in Santiago de Cuba by Don Facundo Bacardí Massó, we revolutionized the world of spirits by creating the first light rum in the world. Today, we manage a portfolio of more than 200 brands, including BACARDI® rum, GREY GOOSE® vodka, PATRÓN® tequila, MARTINI® vermouth and sparkling wines, DEWAR’S® Scotch whisky, BOMBAY SAPPHIRE® gin, CAZADORES® tequila, and WILLIAM LAWSON’S® whisky, among others. We are an extended family of more than 7,000 employees worldwide, proudly called “Primos.”
OUR CULTUREWe are guided by the entrepreneurial spirit of our founder, and our three cultural pillars — Fearless, Family,

and Founders — inspire our Primos to be the best version of themselves: Fearless: agile mindset, courage to innovate and challenge the status quo. Family: we treat people and communities like family. Always. Founders: we act as if the business were our own, with responsibility and long‑term vision.
YOUR OPPORTUNITYAs Regional Sales Manager On Trade Italy, you will lead Bacardi’s commercial and cultural strategy in your region, being responsible for teams of Field Managers and Business Managers, ensuring achievement of commercial objectives, talent development, and proper regional execution of the national strategy. Your leadership will make the difference. You will be a reference in culture, execution, and results, driving sustainable business growth.
RESPONSIBILITIES WITH THE CONSUMER AT THE CENTER, YOUR MAIN OBJECTIVES WILL BE:
- Commercial Execution: Ensure achievement of commercial objectives for volume, GP, and GM, breaking down targets by sub‑zone, chan

Regional Sales Manager On Trade South Italy

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