Trade Marketing Expert
Pubblicato il 12-08-2026 - LifeStyles Healthcare in Milano
Position: Trade Marketing Expert (Italy)
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Position Reports to: Senior Trade & Marketing Manager – Southern Europe
Experience: 5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG.
We Offer: The salary range for the role is 40,000 to 48,000 EUR
Role Purpose
The Trade Marketing Expert is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy channel.
This role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4P drivers, activations and in-store visibility to drive sell-out performance.
Key Responsibilities
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- Act as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and execution
- Support and guide distributor sales teams with trade marketing expertise and tools
- Co-develop and implement customer and pharmacy activation plans
- Ensure excellent execution across the pharma/pharmacy channel and key accounts
- Monitor distributor performance and propose corrective actions where needed
Trade Marketing & Activation
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- Develop and deploy trade marketing plans adapted to the distributor model
- Lead in-store activations, POS materials, and visibility initiatives
- Coordinate product & brand launches and promotional cycles (canvass) with distributors and sales teams
- Deliver compelling sales support materials and presentations
Promotions & Commercial Excellence
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- Design and manage consumer promotions (bundles, contests, special packs)
- Drive promotional pack creation and assortment optimization in collaboration with distributor
- Ensure strong ROI and execution quality of all trade initiatives
Market Insights & Performance
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- Track sel