Social Media Manager

12 ago - Milano
Jobtailor

Job Responsibilities
- Join us as Social Media Manager Italy to define and execute Qonto's social media strategy across Instagram, LinkedIn, and YouTube for the Italian market.
- You’ll drive brand awareness, engagement, and customer acquisition through culturally resonant content, influencer collaborations, and data‑driven campaigns.
- You will report to Marta Rifà Llimós, Head of Southern Europe Marketing.
- Own the social strategy for Italy: Define the channel mix, content types (entertainment, product, educational, corporate), and calendar across IG, LinkedIn, and YouTube — with full autonomy.
- Build and run the content calendar: Coordinate the monthly publishing plan across Design, Press, Events, PMM, Community, and external agencies. You ensure on‑time delivery and strategic coherence.
- Create content hands‑on: Shoot and edit video/photo content using CapCut, Edits, Figma, or similar tools. Be comfortable on camera — you bring Qonto’s Italian brand to life through owned content.
- Run paid social campaigns: Manage LinkedIn campaigns directly,



coordinate Instagram paid with our Italian agency, and support YouTube Ads with the media team.
- Track performance and evolve strategy: Extract KPIs, draw conclusions, and systematically apply learnings. You use data to evolve your approach, not just report on it.

Requirements
- 3 years as the in‑house social media owner for an Italian brand — not agency‑side. You’ve designed and executed the full channel strategy across IG, LinkedIn, and YouTube solo, without an account manager or team below you. B2B or scale‑up experience strongly preferred.
- Italian copywriting excellence: sharp, error‑free, culturally resonant. You localise, not translate. Perfect written and oral Italian and English.
- Data fluency: You work with Sprout, Google Analytics, Looker Studio (or equivalents) and you can walk through a campaign’s performance metric by metric and tell me what you changed as a result — not just that results were positive

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