Senior Field Marketing Manager- Italy
Pubblicato il 12-08-2026 - Appian in Turbigo
Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.
Job Title: Senior Field Marketing Manager, Italy & Middle East | Job Type: Tempo pieno | Location: Milan area, with regular travel in region
Job Overview
As the Senior Field Marketing Manager for the Benelux & Nordics region at Appian, you will lead demand generation initiatives across the region. Reporting to the Senior Director of Regional Marketing, EMEA, your role will focus on driving business growth through strategic planning, execution, and optimisation of industry-wide and account-based marketing campaigns. Your efforts will aim to generate demand, expand market share, and strengthen engagement within key industries and priority accounts in the region.
Design and execute scalable GTM programs including executive events, regional campaigns, and support partner-led initiatives, tailored to local markets. You’ll be results driven and work in close collaboration with the extended Appian Marketing team, plus other departmental stakeholders to ensure that Marketing efforts align with overall business objectives. You will oversee regional budget allocation, investment prioritization, and ROI accountability across field programs. This role requires a good understanding of marketing best practices and trends, plus the ability to be hands‑on whenever necessary.
Key Responsibilities
- Develop and execute comprehensive demand generation programs tailored to the key industries and priority accounts within the region, aligned with overall business objectives and revenue targets.
- Create and implement account-specific marketing plans in collaboration with account