Digital Media Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7dk0my

Job Overview

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We are looking for a Digital Media Specialist to support the development and execution of digital media strategies across key channels.

The role is responsible for planning, managing, and optimizing digital campaigns while ensuring strong alignment with business objectives, brand positioning, and customer engagement targets.

Key Responsibilities

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- Develop and execute integrated digital media campaigns aligned with business and marketing goals
- Contribute to digital media planning across paid, owned, and earned channels
- Create, manage, and optimise content across digital platforms (website, social media, CRM, etc.)
- Ensure consistency with brand guidelines and tone of voice

Campaign Performance & Analytics

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- Monitor campaign performance (KPIs, ROI, conversion rates) and provide actionable insights
- Analyse user behaviour across channels and optimise media spend accordingly

Media Planning & Coordination

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- Support media planning and coordination with agencies and internal stakeholders
- Manage campaign timelines, assets, and deliverables

Customer Journey & Optimization

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- Contribute to the optimisation of the end‑to‑end customer journey across digital touchpoints
- Execute A/B tests and conversion optimisation initiatives

Cross‑functional Collaboration

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- Work closely with Marketing, CRM, Sales, and Product teams to ensure consistency and effectiveness of campaigns

Trend Monitoring & Innovation

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- Stay up to date with digital media trends, tools, and best practices
- Proactively propose new approaches to improve performance and engagement

Qualifications, Skills & Experience

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- Bachelor’s degree in Marketing, Digital Media, Communication or similar
- 2–5 years of experience in digital media / digital marketing roles
- Proven experience in managing digital campaigns and media planning

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7dk0my