Senior Theatrical Marketing Manager, Amazon MGM Studios Theatrical Marketing
Pubblicato il 12-08-2026 - Amazon in Roma
We're seeking an experienced Senior Marketing Manager to help lead and drive innovative marketing local strategies for our theatrical releases in Italy. Reporting to the Head of Theatrical Marketing Italy, this role combines strategic leadership with deep analytical expertise to develop comprehensive campaigns that maximize audience engagement and box office performance in Italy.
Responsibilities
- Lead strategic planning and budget management across multiple high‐profile theatrical releases.
- Develop territory‐wide marketing strategies and long‐term activation roadmaps.
- Conduct advanced local market analysis and competitive intelligence.
- Establish campaign KPIs and success metrics in partnership with senior leadership.
- Drive innovation in audience engagement methodologies and emerging marketing technologies.
- Mentor and guide junior marketing managers on strategic thinking and campaign development.
- Provide creative leadership across all marketing assets and brand touchpoints in Italy.
- Oversee localization strategies and coordinate with global international teams.
- Ensure brand consistency and creative excellence across multiple concurrent campaigns.
- Lead relationships with creative partners and agencies in Italy.
- Approve and guide creative direction for high‐stakes marketing initiatives in Italy.
- Develop comprehensive media strategies spanning traditional, digital, and emerging platforms.
- Lead negotiations and strategic collaboration with key media agencies and platforms.
- Cultivate and manage high‐value brand collaborations and co‐marketing opportunities.
- Collaborate with International Media leadership on global best practices and innovation.
- Optimize media spend efficiency across portfolio of local campaigns.
- Conceptualize and execute large‐scale special projects, premieres, and marquee events.
- Manage complex stakeholder relationships across external agencies.
- Lead cross‐functional initiatives including Content Managers, PR, Digita