Sales Representative

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Job title

Sales Representative - Outdoor Running (Fixed Term)

Job Number: R-20260619-0009

Department

Sales & Marketing

Location

Roma

Overview

Altra, a brand of VF Corporation, is a leader in the running industry. This role focuses on growing the brand in Central & Southern Italy.

Your Role

As a Sales Representative (Outdoor Running) you will drive sustainable growth across a portfolio of wholesale accounts and strengthen Altra’s presence within the running and outdoor community.

Key Responsibilities
- Managing and growing wholesale accounts across Central & Southern Italy.
- Building strong relationships with retailers and key decision‑makers.
- Delivering seasonal and annual sales targets in line with Country and EMEA strategy.
- Executing the seasonal Go‑To‑Market process, ensuring strong sell‑in and sell‑through.
- Identifying new business opportunities and driving profitable account growth.
- Ensuring excellent brand visibility, merchandising, and in‑store execution.
- Monitoring market trends, competitor activity,



and consumer insights to identify opportunities.
- Supporting local marketing activations, retail events, races, demo days, and community initiatives.
- Delivering product and brand training to retail staff and partners.
- Acting as a brand ambassador, strengthening Altra’s presence within the running and outdoor community.

Qualifications & Experience
- Minimum 2 years of experience in Sales, Account Management, Business Development, or a similar commercial role.
- Experience within the running, outdoor, sporting goods, footwear, or performance apparel industry highly preferred.
- Strong knowledge of the Italian running and outdoor market.
- Proven ability to build long‑term customer relationships and influence key stakeholders.
- Strong commercial acumen and results‑oriented mindset.
- Excellent communication and presentation skills.
- Highly organized, proactive, and self‑motivated.
- Ability to work independently while collaborating eff

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