Senior Digital Marketing Specialist
Pubblicato il 12-08-2026 - Datalogic in Bologna
Job DescriptionThe Digital Marketing & Performance Specialist is responsible for planning, executing, analyzing and optimizing digital marketing campaigns across multiple channels, including Google Ads, social media advertising, marketplaces, email marketing, and organic search.
Campaign coordination and executionPlan, launch, manage and optimize digital marketing campaigns across Google Ads, Meta, LinkedIn and marketplaces.
Coordinate approvals with internal teams and external agencies.
Manage digital advertising budgets across channels and countries, ensuring efficient allocation.Create and optimize landing pages to support campaigns, product launches and lead generation activities.
Support email marketing automation workflows and lead nurturing activities.Support the setup and management of tracking via GTM, GA4, and platform pixels.Performance Analysis and reportingMonitor KPIs and optimize campaign performance, using Google Analytics 4,
Looker Studio and platform-native dashboards.Conduct post-campaign analyses and maintain monthly reports.Seo & GeoOwn and execute the company's organic search strategy (on-page, off-page, technical SEO), keyword research, content gap analysis and technical audits.Develop and implement GEO best practices to maximise brand visibility in AI-powered search environments (Google AI Overviews, ChatGPT, Perplexity, etc.).Requirements:Education: Bachelor’s degree in digital media, marketing, business, communications, or relevant field of studyExperience: Minimum 5 years of experience in digital marketing preferably with experience in managing multi-channel campaigns and teams.Technical Skills:Proven expertise in Google, Meta, Linkedin and Marketplece AdsAdvanced knowledge of Google Tag Manager, GA4 and digital reporting toolsExperience with CMS platforms for creating and managing landing pages.Solid understanding of SEO best practices and Generative Engine Optimization (GEO).Hands-on experience with CRM systems and lead management pr