Senior Manager, Insights

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Job Profile: Senior Manager, Marketing – Marketing Research & Insights Reports To: Senior Director, Insights Direct Reports: N/A Role Purpose At The Coca-Cola Company, insights power growth. The Senior Manager, Insights supports the delivery of the Insights agenda for a specific category within the Europe Operating Unit. Working closely with the Senior Director, Insights, this role will support the generation and activation of consumer, shopper, and category insights. This role contributes to the delivery of consumer and category insights to support brand strategy, innovation, and activation for category teams in Europe Operating Unit. The Senior Manager, Insights embeds insights in the category across brand strategy, innovation, creative development, and portfolio choices, while maintaining strong connectivity with the EOU and Global Insights networks. What You’ll Do For Us Lead the Consumer Insights Strategy & Leadership
- Support the development and implementation of the Category Insights learning plan in alignment with Global Portfolio and Insights and Category networks.




- Delivers the category Insights learning plan, comprising future consumer and shopper tensions and trends, application of behavioral science, consumer segment, cohort and culture understanding.
- Apply qualitative, quantitative, and observational methods to uncover consume truths.

Translate Consumer Understanding into Business Guidance
- Support the Senior Director Insights as the single point of accountability in the category for consumer insights, ensuring consistency in global frameworks while keeping them locally relevant to the EU OU.
- Dares to be Insights (consumer) voice to each of our stakeholders focusing on Business questions, leveraging the value of the human narrative vs just focusing on numbers and pure marketing research.
- Turn human motivations, barriers, and behaviors into actionable recommendations for marketing, commercial, and innovation teams.

Bring Analytical Excellence

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7dmw6s