MarTech Program Lead: Omnichannel Personalization

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7dn16q

Costa Crociere S.p.A. in Genoa is seeking an Enterprise MarTech Program Manager to lead the Omnichannel Personalization & Pricing and Bundling transformation.
You will bridge business strategy and technology, shaping platform capabilities, integrations, and delivery roadmaps across marketing and direct sales initiatives. The role focuses on governance, vendor management, and delivering scalable omnichannel solutions with GenAI capabilities, aligning with Costa's ambitious customer experience
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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7dn16q