System Marketing Manager – Healthcare
Pubblicato il 12-08-2026 - Nxp Semiconductors in Milano
Role SummaryThe System Marketing Manager – Healthcare drives the definition, positioning, and go-to-market execution of silicon-based system solutions for the healthcare vertical. This role bridges deep technical understanding of healthcare medical devices with commercial strategy, owning the creation of reference designs and proof-of-concepts that demonstrate NXP's value proposition to OEM partners while carrying global business responsibility for the healthcare segment.Key ResponsibilitiesReference Design & Proof-of-Concept DefinitionDefine system reference design and PoC requirements (MRDs) for priority healthcare applications (e.g., patient monitoring, CGM, infusion pumps, POCUS, surgical robotics)Translate clinical and OEM use cases into technical specifications spanning MCU/MPU, analog front-end, connectivity, security, and AI computeLead cross-functional execution with systems engineering, applications, and design teams from concept through working demonstratorPrepare program introduction materials (business case, technical brief, executive readout)
to secure internal investment and resourcingDefine success criteria, BOM cost targets, and differentiation vs. competitive solutions (TI, ADI, onsemi, STM)Global Business ResponsibilityOwn healthcare segment revenue, design-win pipeline, and SAM/forecast tracking across regionsBuild and maintain relationships with global OEM partners and Tier-1 accountsCoordinate regional sales and FAE teams to align global strategy with local executionTrack competitive landscape and market share movement; report against business KPIsMarketing & ContentDevelop technical articles, white papers, and benchmarking content for executive and customer-facing audiencesSupport executive strategy decks, design-win playbooks, and roadmap communicationsRepresent NXP healthcare strategy in customer engagements, trade shows, and analyst briefingsQualifications- BS/MS in Electrical Engineering, Biomedical Engineering, or related field; MBA a plu