12 ago - Milano
Saint Laurent
Summary ABOUT SAINT LAURENT Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.
In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe.
Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear. Job Description MISSION To drive and implement Client Engagement activities in the region, supporting a customer centric culture within the retail network. This role will support the Retail team in designing and executing Client Engagement initiatives by establishing close cooperation with regional EMEA Client team, Merchandising, Communication and Store Operation.
To understand local business needs, client behaviours in local culture to craft local actions within guidelines to deliver results in clienteling actions. KEY RESPONSIBILITIES
- Support the EMEA Client and local Retail teams in analysing customer behaviours and market dynamics, translating the findings into actionable recommendations and identifying key opportunities to optimise business performance and customer retention and recruitment across the region
- Initiate and execute CRM strategies and actions for different client segments, age groups, gender, etc. in the different markets
- Coordinate with EMEA regional team and markets for database selection and calendar planning for pro-active outreach
- Support clienteling actions and events through financial projection, target selection, pre-event customer analysis and post-event evaluation
- Collaborate with EMEA client team and different internal a
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