VIC Engagement Specialist
Pubblicato il 12-08-2026 - MAX MARA FASHION GROUP in Reggio Emilia
Job Description
VIC Engagement Specialist
The Very Important Customer Specialist is responsible for activating the Customer Data Base (Actual and Prospect) of the Consumer Cluster as defined by the CRM based on the defined Omnichannel strategies.
Designs and executes Marketing Drive to Store initiatives (increasing the physical and digital Footfall) aimed at developing acquisition and retention in the assigned perimeter of Channels (both Direct and Indirect, both Offline and Online) and Brands in the assigned geographies, based on the Customer Journey/Brand strategies received from the Omnichannel direction, developed by the Consumer Engagement Manager.
Core Responsibilities
- Acquires the strategic decisions received from the General Management in the Omnichannel area, expressed in a Road Map by the Consumer Engagement Director together with the Approved Budget; this Road map also includes the VICs.
- Analyzes the performance of the activities in quality and quantity to draw up a brief in which indications for future actions emerge.
- Defines in agreement with the Consumer Channel the "service Model" of the event, including any necessary training.
- Design and create event templates for sales touch points - Physical and digital stores Pop Ups etc. (quality, methods, costs, sourcing, etc.) to be entrusted for execution to partners / subsidiaries.
- Designs, manages and implements the planning of the individual initiatives according to the VIC Road Map approved by the Management, taking care to respect the times and resources entrusted by defining the expected Key Results.
- Is directly responsible for the production and operational coordination of the VIC Events, activating the Sales staff specialized in the VIC Experience.
- Monitors the results of the initiatives through a set of KPIs which represents a control dashboard.
- Operate according to the orchestration defined by the Brand and executed by all Omnichannel players.
- Receives the Road Map of the Consumer