Senior Key Account Manager E-commerce
Pubblicato il 12-08-2026 - Wella Operations Us in Milano
Please submit your CV only in English, thank you
We are looking for a dynamic and results-oriented E-commerce Key Account Manager to manage and grow our key accounts on the online channel. The ideal candidate will be responsible for developing strong and lasting relationships with clients, deeply understanding their business goals, and creating and implementing effective e-commerce strategies to achieve those goals. The ideal candidate combines strong commercial acumen with deep expertise in e-commerce analytics, digital shelf optimization, and performance marketing.
Key Responsibilities
- Own the holistic e-commerce business across key pureplay accounts, with accountability for revenue growth, market share, and profitability.
- Develop and execute joint business plans grounded in robust performance KPIs (traffic, conversion, AOV, retention, media ROI, etc.).
- Drive digital growth levers including media investment, on-site merchandising, content optimization, and promotional strategy.
- Partner with CRM/marketing teams to activate lifecycle programs that improve customer acquisition,
repeat purchase, and LTV.
- Analyze performance using e-commerce and media analytics tools; translate insights into clear actions and growth strategies.
- Lead negotiations on commercial terms, trade investment, and activation plans aligned to ROI and brand objectives.
- Collaborate cross-functionally (marketing, supply chain, finance, content) to ensure operational excellence and digital readiness.
- Optimize digital shelf fundamentals: assortment, availability, pricing, ratings & reviews, search visibility, and conversion drivers.
- Prepare high-impact business reviews and growth proposals for internal stakeholders and external partners.
- Stay ahead of evolving e-commerce trends, platform innovations, and competitive dynamics.
Requirements
- Degree in economics, marketing, or a related field.
- Proven experience of at least 5-7 years as a Key Account Manager or similar role in the