Job Description Are you ready to turn customer data into meaningful activation strategies that truly drive engagement, lifetime value, and sustainable growth?
Job Description Are you ready to turn customer data into meaningful activation strategies that truly drive engagement, lifetime value, and sustainable growth? Join us in Genoa as a Customer Activation Senior Manager , where you’ll lead the design and execution of. truly omnichannel customer activation programs across owned, paid, and human channels, connecting data, technology, and content to deliver personalized experiences across the entire customer journey.
Live your ambition. Lead with impact
You will play a key role in shaping Costa’s customer engagement evolution, orchestrating activation strategies that maximize customer experience, conversion, and value creation. You will translate customer data, segmentation, and insights into actionable campaigns and journeys, ensuring consistency and impact across all markets and channels.
Customer Activation & Value Creation

You will lead all customer activation activities across owned CRM channels (email, SMS, push notifications, WhatsApp) and ensure their orchestration with paid media, digital touchpoints, customer center, and human sales channels, owning the end-to-end activation roadmap. You will integrate content strategy, segmentation, personalization, and execution into a unified framework, leveraging the Customer Data Platform (CDP) to deliver highly personalized and impactful customer experiences. You will manage external service providers and collaborate with IT, Digital, Martech, and other stakeholders to ensure flawless execution and continuous capability improvement.
Channel Orchestration & Journey Design
You will design, implement, and optimize automated lifecycle journeys and outbound campaigns, defining contact strategies, priorities, and rules. You will design and govern end to end omnichannel journeys, coordinating touchpoints across CRM, digital

Customer Activation Senior Manager

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