Digital Marketing Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7dp8u3

In this role, you will be a highly hands‑on contributor responsible for executing RapidFort’s digital marketing, state‑of‑art account‑based marketing, webinars, nurture, and demand generation programs across channels. Working directly with the Head of Demand Generation and leveraging messaging and content created by the Director of Product Marketing, you will play a key role in launching campaigns, managing day‑to‑day execution, and driving measurable results.
This is an execution‑first role where success is defined by your ability to build, launch, optimize and scale campaigns that generate pipeline. You will also contribute insights and recommendations to improve performance and inform strategy over time.
Responsibilities:
- Architect, design, create, and implement/execute a state‑of‑the‑art Account‑Based Marketing (ABM) strategy and program
- Generate personalized nurture programs (emails, social media, calls, etc.) and sequences for inbound MQLs
- Hands‑on Account‑Based Marketing Outbound campaign specialist




- Create a curated targets for individuals within specific target accounts
- Always‑on Campaigns
- Generate personalized nurture programs (emails, social media, etc.) and sequences for outbound leads
- Marketing engine
- Develop program for nurturing and touching cold leads, stalled opportunities, nurture stage, and cold opportunities
- BDR content, emails, scripts, snippets, and call strategies
- Enable BDRs to know all of the content was downloaded, watched, selected, or viewed
- Develop lead scoring strategy for CRM (HubSpot)
- Matching ICP to buyer persona
- Repurposing, rewriting, and retargeting content
- Knowledge of ICPs and buyers inside and out
- Responsible for all outbound sequences, timing, etc.
- Lead webinar programs and initiatives (securing presenters, writing abstracts, collaborating on presentations, leading dry runs, moderating webinars)
- Potential to assist with and lead inbound marketing initiatives
- High growth opportunity
- Technica

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7dp8u3