SATO is a leading global provider of Auto-ID solutions that connect people, goods and information. It serves a diverse range of sectors to streamline operations, empower workforces and help customers reduce their environmental impact. Integrating auto-ID technologies with hardware as solutions, we tag identifiers to things and people at the site of business operations and feed data to IT systems for processing.
ROLE OVERVIEW
The Business Development Manager is SATO Italy’s enterprise hunter for large-account, end-user opportunities in strategic verticals, with a primary focus on HoReCa, OEM Print & Apply, Food & Beverage, Transport & Logistics, Healthcare, and Manufacturing. The BDM proactively identifies and develops new business opportunities across the full SATO portfolio (hardware, consumables, software and solutions), acting as a trusted advisor and solution expert for customers and partners. Working closely with the pre-sales team, the BDM architects tailored identification solutions and develops compelling commercial proposals.

Deals are fulfilled through a selected channel partner, while the BDM retains the strategic relationship with the end-user for retention, upsell, and expansion.
KEY RESPONSIBILITIES
- Vertical Market Development
- Execute the go-to-market strategy for assigned vertical segments, defining target account lists, value propositions, and entry strategies for each
- Conduct market intelligence activities: competitor landscape, customer trends, regulation-driven labelling requirements, and technology adoption patterns within each vertical
- Represent SATO at vertical industry events, trade fairs, and associations to build brand visibility and generate pipeline.
- Account Acquisition, Solution Design & Proposal Development
- Proactively identify, research, and approach large end-user accounts at C-level and operational leadership level (Supply Chain, IT, Procurement, Operations Directors)
- Collaborate with the technical pre-sales team to desi

Channel Account Manager T&L and Manufacturing

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