Senior Creative Strategist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7dq5jm

We're looking for a Creative Strategist who lives and breathes direct-response advertising. Someone who can spot winning creative angles before competitors do, turn customer insights into high-converting scripts, and collaborate with editors and designers to produce ads that scale.
This is not a role for someone who simply writes copy. You'll own the strategy behind the creative, using research, data, and AI to consistently produce winning concepts.
Our client is a DTC brand house that builds, owns, and scales consumer brands across 12+ e-commerce stores worldwide in the supplements, apparel, and lifestyle industries.
We're a lean, high-performing team that moves quickly, tests aggressively, and values ownership over bureaucracy.
The Kind of Creative You'll Build
You'll create concepts similar to (and ideally better than):
- AI UGC Talking Head Ads
- AI Product Integration Videos
- 3D Animated Ads
- Long-form Direct Response Video Scripts
- Advertorials & Landing Pages
- Static Meta Ads

What You'll Do
As our Creative Strategist, you'll own the creative process from research to execution.




Research & Strategy
- Conduct deep customer avatar research
- Analyze competitors and Meta Ad Library every week
- Discover fresh marketing angles and winning positioning
- Identify new hooks, mechanisms, and messaging opportunities

Creative Development
- Write high-converting scripts for:
- Short-form ads
- Long-form VSLs
- AI UGC videos
- Static ads
- Write landing pages, advertorials, and listicles
- Create detailed creative briefs that clearly communicate the vision

Creative Production
- Direct video editors, graphic designers, and copywriters
- Ensure every asset aligns with the strategy
- Collaborate closely throughout production

Performance Optimization
- Analyze creative performance data
- Identify why ads win or lose
- Turn insights into better creative iterations
- Continuously test new concepts and messaging

AI Workflow
- Use AI tools to accelerate:
- Research
- Idea

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7dq5jm