12 ago - Italia
Whitecollars
About the Role
We are hiring an elite, results-obsessed Creative Strategist to own end-to-end creative strategy for fast-scaling direct-to-consumer (DTC) skincare and cosmetics brands. This is not a role for someone who has "seen some success"; we are looking for a top-of-the-game operator who lives and breathes performance creative, knows exactly what makes an ad win, and can prove it with results.
You will lead a team of editors, drive the full creative process from concept to execution, and be directly accountable for the performance of the creative you ship.
Requirements
What You'll Do
- Own end-to-end creative strategy across multiple ad formats (talking-head/"yapper" ads, UGC, AI-generated, animated, cartoon, and emerging formats).
- Script and conceptualize creative for different formats, and adapt winning hooks and scripts across formats to maximize output.
- Lead and direct a team of editors to a "picture-perfect" standard, with relentless follow-up until the output is exactly right.
- Study competitors and top brands across niches (including outside skincare/health) and translate winning concepts into our client's market.
- Find winning avatars, angles, and positioning; write aggressive, high-converting direct-response copy.
- Ensure full funnel congruency between ads and landing pages.
- Read and act on ad
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