ING Bank N.V. is looking for a Content Marketing SpecialistActivities:As Content Marketing Specialist, you will define and execute our web optimization strategy, blending CMS & landing page build expertise with analytics-driven experimentation to maximize conversion across the funnel.You will work in a multidisciplinary team of performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably.Responsibilities:Own the build and continuous optimization of our landing pages and websiteDesign and implement A/B test variants - from wireframe to live page – working hands-on in our CMS and HTML/CSSCollaborate closely with our Analytics team to shape and prioritize a shared testing roadmap, combining data insights with hands-on UX and build expertise.Support the rollout of AI-driven content optimization tools and manage ongoing configuration and monitoring once liveEnsure pages are built with solid UX foundations – page speed, mobile responsiveness,

accessibility – and correct implementation of tracking /tagging for conversion measurementOwn the asset reusability strategy throughout the channels served by the CMSPartner with Paid Media expert to align landing pages with campaign intent and traffic sourcePartner with the SEO Expert to ensure pages are built following SEO best practices (site structure, markup, page performance)Work closely with key stakeholders across product, sales and brand to drive impactRequired skills:Experience of at least 5 in the roleAbility to manage critical situations through good decision-making skillsDegree in field Digital Marketing, Statistics, Economics, EngineeringKnowledge of the English languageKnowledge of HTML/CSS, JavaScript, market standard CMSKnowledge of the following software: Figma, WordPressContract offer:Permanent employment contractWorking hours: Tempo pieno (37 hours per week)Applicable Collective Labour Agreement: Milan (hybrid)Annual base salary starting from: 56.0

Creative Content Marketing Specialist

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