12 ago - Roma
Takeda Pharmaceutical
Takeda believes that patients are central for its activities and therefore this individual will help create new ways in bringing the concept of patient centricity to life in all areas. This role has an important change agent responsibility partnering with key functions to support this. **ROLE OBJECTIVE**:
Embed the patient perspective across the organization by partnering with Italian patient advocacy groups on mutual respect and transparency, positioning Takeda as a recognized patient centric company. This individual will collaborate with key internal/external stakeholders to co-create strategic programming and share knowledge and insights with an emphasis on patient/caregiver needs, innovation, and access. Work in close collaboration with Public Affairs function to bring at the Institution attention the evolution of the Patients’ role into the decision-making processes. Work in close collaboration with Communications function to bring at Media attention the evolution of the Patients’ role into the public debate. Trigger and favor synergy with medical leads and respective teams to foster collection of insights for better understanding of patient journey and HCP vision of disease management. Within Takeda operate and communicate cross-functionally to align the organization on patient services (various activities related to the patient vantaggi not medicine related) strategic needs, operational processes, company objectives and desired outcome. Design overall Patients Services strategy for specific therapeutic areas and overall Takeda Italy. Leverage AI-driven and digital platforms to enhance stakeholder mapping, engagement tracking, multichannel patient awareness, and personalized communication while maintaining the highest ethical and compliance standards. **ACCOUNTABILITIES**:
- Lead and sustain strategic partnerships with patient advocacy organizations identifying and addressing patient unmet and emerging needs through co-creation and innovative collaborations.
- Ensure early integration of patient perspective in all Therapeutic Areas strategy.
- Communicate Patient Advocacy strategy and activities across Italy to support improved patient outcomes and enhance Takeda’s trust and reputation.
- Drive multichannel strategy and patient awareness/activation programs in Italy in partnership with key patient groups and other external stakeholders to maximize patients’ experience.
- Partner with company colleagues on synergistic strategies and activities (Public Affairs and Communications).
- Partner with GPD/EUCAN/Global Patient Advocacy functions to ensure alignment of mission and vision across Takeda.
- Develop a broad network of personal contacts and lead relationship building and activities of mutual interest with these stakeholders. Utilize these relationships, as needed, to facilitate discussions.
- Develop strong understanding and relationship and collaborate with Global/EUCAN R&D; and other relevant cross functional teams to ensure early integration of pipeline of patient voice into pipeline development process.
- Build local integrated Patient advocacy Strategy partnering with other functions based on patient insights and business needs to shape the Company strategy by anticipating the evolution of the overall economic and political environment and how this may impact patient community and Takeda’s business.
- Ensure compliance in all interactions throughout the organization and maintain regular liaison with Local compliance function to ensure that all processes and activities comply with internal and external policies (Farmindustria code, Global Patient Engagement guidelines, local SOPs).
- Has ownership for the contractualization process of Takeda's initiatives with patient organizations, ensuring compliance with global and local reference SOPs and related regulations.
- Implement local Patient services SOPs and disseminate relative topics, secure training and close alignment with Ethic & Compliance.
- Keep management informed about task/objectives/spending on a regular basis.
- Implement local Patient services SOPs and disseminate relative topics, secure training and close alignment with Ethic & Compliance.
- Utilize AI-driven platforms for stakeholder mapping and engagement tracking.
- Implement digital tools for multichannel patient awareness programs.
- Enhance communication strategies through AI-powered content personalization.
- Integrate AI tools to handle routine data analysis, allowing focus on strategic initiatives.
- Incorporate digital platforms for patient engagement, enhancing reach and efficiency.
- Develop hybrid models combining in-person and virtual patient advocacy activities. **_ Stakeholders Management_**: - Represent Takeda Italy in external advocacy organizations and at meetings/conferences.
- Develop and grow relationships with external stakeholders (key patient advocacy organizations, healthcare organizations active in the area within the health policy and advocacy)
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