Position

The candidate will be responsible for the Go-to-Market Strategy of Fendi collections, designing, coordinating and executing the Global Launch Strategy and 360° Marketing Plan, with the objective to communicate the value of each Fendi collection through an innovative and effective strategy, aligned with brand, product and business priorities. This role reports into the WW Retail department based in Rome and manages a team of 2 people.

Job Responsibilities

Develop the go-to-market strategy for every Fendi collections (woman, man, kids, lifestyle accessories) and special projects: design the yearly marketing calendar; identify the key product focus and develop the related 360° Plans (Launch initiatives, Special Capsules, Collabs); coordinate at central level all the Marketing launch plans and calendars for the launches (online and offline) in cooperation with the HQ functions involved (Collection & Retail Merchandising, Communication, Omnichannel, Visual Merchandising, Training, Supply Chain, and Regional Leaders)

Approach disruption and innovation in the launch design process, while developing extensive competitive analysis for market trends and best practices within and beyond the luxury fashion industry
Present these launch plans in an inspiring, clear and effective way to regional teams and liaise with them to localize the marketing strategy and 360 plans based on local needs
Monitor launch sales performance and marketing ROI for in-season and forward-looking optimization
Define key product bets, key stories and retail focuses to activate different cross-department actions, including content briefs, collection shooting, VM designs, CRM campaigns, events and training actions
Monitor launch sales performance and Marketing ROI for future optimization
Effectively manage and develop team members to deliver innovative, impactful plans that meet business objectives, while maintaining different deadlines for execution

Profile

10 years experience in Marketing/

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