Creative Strategist, Growth Marketing, Milan

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7dwor1

Creative Strategist, Growth Marketing, Milan at Canva.

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About the roleYou will serve as the primary creative driver for Canva's marketing efforts in Italy, blending data insights with cultural storytelling to accelerate user growth.
Key facts
- Location: Milan, Italy
- Engagement: Contract
- Team: Europe Marketing Group

What you'll do
- Manage the end-to-end creative lifecycle including research, briefing, production, and performance analysis.
- Utilize performance data to identify successful creative patterns and design experiments such as lift studies and attribution tests.
- Develop creative strategies for Meta, TikTok, Instagram, and YouTube tailored to the Italian audience.
- Oversee user-generated content and localization efforts to ensure brand alignment and cultural relevance.
- Coordinate with internal teams, including media buyers and data scientists, alongside external agency partners.




- Contribute to conversion rate optimization initiatives to improve user acquisition journeys.

Requirements
- Extensive background in growth marketing with a specific focus on creative strategy for paid and organic social media.
- Deep understanding of platform-native content formats and testing frameworks.
- Proficiency in using performance dashboards and measurement tools, including attribution and marketing mix modeling.
- Native or professional fluency in both Italian and English.
- Proven ability to manage creative briefing and iteration within cross-functional sprint environments.
- Demonstrated expertise in the Italian market and consumer landscape.

Skills & tools
- Meta
- TikTok
- Instagram
- YouTube
- Marketing Mix Modeling (MMM)
- Attribution frameworks
- Performance data analytics

Practical notes
- This is a hybrid role requiring time in the Milan office. xysqume
- Interviews are conducted virtually.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7dwor1