Digital Marketing Specialist
Pubblicato il 13-08-2026 - Allianz in Milano
We are looking for an experienced professional in Digital Marketing within Life Insurance business, with a strong focus on online distribution of protection products (especially Term Life Insurance – TCM).This is a role requiring hands-on experience in companies that sell life insurance policies through digital channels. The ideal candidate combines insurance expertise, digital marketing capabilities, and a strong data-driven mindset, with growing exposure to AI-driven tools and marketing automation.KEY RESPONSIBILITIESDesign and execute digital marketing campaigns for online life insurance products, with a focus on TCM, ensuring alignment with brand guidelines and business objectivesDevelop and optimize online sales funnels to improve customer acquisition, retention, and conversion rates, leveraging data analytics to identify market trends and opportunitiesCoordinate with external marketing agencies, web agencies and commercial partners to manage social media presence,
Pay-per-Click platforms and lead generation initiativesProvide cross-functional support to Direct Business operations, ensuring alignment and synergy across departmentsMonitor and analyze digital marketing metrics and KPIs to refine strategies and ensure continuous campaign performance optimizationEnsure consistency of brand and layout guidelines across all digital touchpoints, managing adaptation requests in line with group standards and local market needsPrepare and present performance reports to the Head of Direct Protection Business and the Branch Manager, providing strategic insights and recommendationsManage relationships with brokers, affinity groups and business partners to expand business opportunitiesCollaborate with the IT department to implement technical changes to the website and support new digital marketing initiativesKEY REQUIREMENTS/SKILLS/EXPERIENCEBachelor's degree in Marketing, Economics, or a related field; Master's degree would be a plus5 – 10 years of experience in digital mar