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Business Development Manager(Milan)

Pubblicato il 13-08-2026 - SHEIN in Varese

Position Summary

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We are seeking a Senior Business Development Manager for our sports category. This role sits on our Brands Operations team which focuses on procuring brand name product on SHEIN platform.
Job Responsibilities
Supplier Development and Management
· Focus on the sports category by utilizing existing resources to efficiently identify and assess wholesalers and distributors as potential partners for brands.
· Proactively identify and evaluate new suppliers within the sports category to ensure competitive pricing and reliable inventory support for leading brands.
Price Negotiation and Contract Signing
· Drive pricing and MOQ (Minimum Order Quantity) negotiations specifically for sports brand products, enabling small-scale trial purchases while laying the groundwork for long-term bulk procurement partnerships.
· Align procurement terms with SHEIN's strategic priorities by securing competitive pricing, timely delivery, and flexibility,



with a focus on sports brand merchandise.
Market Insights and Demand Forecasting
· Analyze trends in the EU sports market, focusing on identifying potential best-sellers from leading brands.
· Develop and optimize procurement strategies based on market demand and consumer feedback.
· Monitor sports category inventory levels to ensure an efficient supply chain aligned with platforms sales targets.
· Collect and analyze customer feedback to understand market needs and tailor procurement strategies accordingly.
Supply Chain Collaboration
· Collaborate closely with the global procurement team and cross-functional departments to streamline procurement processes and improve logistics efficiency for sports category products.
· Oversee supplier performance to ensure consistent service quality and drive continuous improvement, with a focus on partnerships involving major sports brands.
· Track key performance

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