ROUTE TO MARKET PROJECT LEAD
Pubblicato il 13-08-2026 - Carlsberg Group in Turbigo
What You'll Be Doing
We are looking for a Business Development talent who will lead strategic commercial transformation initiatives in Italy, with a strong focus on Route to Market (RTM), Commercial Analytics, and Commercial Excellence. This role will play a critical part in shaping the future commercial model of Carlsberg Italy by redesigning distribution strategies, improving execution effectiveness, strengthening analytical capabilities, and driving the adoption of key commercial processes and governance tools. You will work closely with Sales, Commercial Efficiency, Finance, People & Culture, IT and the CEEI Region.
Route to Market transformation
- Lead the end-to-end design and implementation of the Route to Market (RTM) transformation program in Italy, ensuring full alignment with the company's strategic priorities
- Support the evaluation of the current RTM model and define the TO BE
- Identify and unlock value across the distribution network by improving coverage, execution quality, cost-to-serve, and overall commercial effectiveness
- Define clear RTM guidelines, governance,
and execution standards, ensuring consistent implementation across regions and channels
- Partner with Sales leadership to translate RTM strategy into actionable plans, targets, and field execution priorities
- Lead the rollout of new RTM tools, processes, and KPIs, ensuring adoption and capability building within the commercial organization
- Manage complex, cross‑functional projects involving Sales, Marketing, Finance, Supply Chain, and external partners
- Act as a key interface with distributors and strategic customers, leading high‑impact negotiations and aligning on new operating models
- Monitor RTM performance through defined KPIs and continuously optimize the model post‑implementation
Commercial Analytics & Dashboarding
- Develop and enhance commercial dashboards and reporting tools to improve visibility on business performance and support decision‑making
- Translate complex