Digital Media Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7e3i4q

Job Overview
We are looking for a Digital Media Specialist to support the development and execution of digital media strategies across key channels.

The role is responsible for planning, managing, and optimizing digital campaigns while ensuring strong alignment with business objectives, brand positioning, and customer engagement targets.

Key Responsibilities

Develop and execute integrated digital media campaigns aligned with business and marketing goals

Contribute to digital media planning across paid, owned, and earned channels

Create, manage, and optimise content across digital platforms (website, social media, CRM, etc.)

Ensure consistency with brand guidelines and tone of voice

Campaign Performance & Analytics

Monitor campaign performance (KPIs, ROI, conversion rates) and provide actionable insights

Analyse user behaviour across channels and optimise media spend accordingly

Media Planning & Coordination

Support media planning and coordination with agencies and internal stakeholders

Manage campaign timelines, assets, and deliverables

Customer Journey & Optimization

Contribute to the optimisation of the end‑to‑end customer journey across digital touchpoints

Execute A/B tests and conversion optimisation initiatives

Cross‑functional Collaboration

Work closely with Marketing, CRM, Sales, and Product teams to ensure consistency and effectiveness of campaigns

Trend Monitoring & Innovation

Stay up to date with digital media trends, tools, and best practices

Proactively propose new approaches to improve performance and engagement

Qualifications, Skills & Experience

Bachelor’s degree in Marketing, Digital Media, Communication or similar





2–5 years of experience in digital media / digital marketing roles

Proven experience in managing digital campaigns and media planning

Familiarity with CMS, analytics tools, and media platforms

Fluency in English and Italian (at least B2)

Strong understanding of digital media ecosystem (paid media, social, search, programmatic, CRM)

Analytical mindset with experience in campaign performance tracking and optimisation

Experience with digital tools (e.g. Google Ads, Meta Ads, analytics platforms)

Ability to manage multiple projects and meet deadlines

Excellent communication and stakeholder management skills

Creative thinking combined with data‑driven decision‑making

Nice to Have

Experience in automotive or multi‑brand environments

Knowledge of CRM/CDP and lead generation flows

Experience with agency coordination

Understanding of full funnel marketing approach (awareness → conversion)

What We Offer

Salary range: from €43 000 to €52 000, that will be defined depending on the level of adherence of the candidate to the job requirements

Collective Agreement: In accordance with the provisions of the Specific Collective Labour Agreement (CCSL – CNEL code: CO10), and in particular with regard to the classification within the third professional area.

At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability.

Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7e3i4q