Position: Italian Market Development Manager – Digital Pathology & AI

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7e40ny

ph3What do we do? /h3pWe are a Spanish pharmaceutical company engaged in the research and development, manufacturing and marketing of small molecules and biological medical products. We likewise use our sales channels to market a number of licensed pharmaceutical products, imaging contrast agents and other products for hospital use, as well as OTC pharmaceuticals. All of this is carried out through our specialized sales team formed by more than 260 people who promote the products with specialized medical professionals and in hospitals and pharmacies. /ph3Purpose and Mission of the Role /h3pThe Italian Market Development Manager is responsible for leading the commercial development and market expansion of Cells-IA (a Spanish digital diagnostics software company specializing in AI-powered digital pathology solutions and a subsidiary of the pharmaceutical company Rovi) in Italy. The primary mission is to establish Cells-IA as a recognized partner within the Italian pathology ecosystem by generating market awareness, building strategic relationships, creating qualified commercial opportunities, and securing reference customers that support the company’s long-term growth. The position combines business development, strategic market analysis, commercial execution, and customer relationship management. It requires a proactive, field-oriented approach focused on building relationships with Italian public and private healthcare organizations, pathology laboratories, clinicians, Key Opinion Leaders (KOLs), and strategic partners. Success will be measured by the ability to systematically develop the Italian market, create a sustainable commercial pipeline, and establish the foundations for future business growth. Success is not measured solely by revenue generation, but also by building the market foundations that enable sustainable long-term growth. /ph3Key Responsibilities /h3ollistrongMarket Development /strongulliDevelop and execute the Italian market development strategy for Cells-IA. /liliMaintain a deep and up-to-date understanding of the Italian pathology landscape, including public healthcare organizations (ASLs and regional healthcare systems), private pathology laboratories, pathology networks, digital pathology maturity, AI adoption status, public procurement pathways, strategic partners, and market trends. /liliDevelop and continuously update a comprehensive Italian market map, identifying priority regions, hospitals, pathology departments, key decision-makers, and commercial opportunities. /li /ul /lilistrongBusiness Development and Commercial Activities /strongulliGenerate and develop new business opportunities through proactive engagement with healthcare organizations, including new account prospecting, building relationships with hospitals and pathology departments, conducting product demonstrations, delivering commercial presentations, identifying customer needs,



supporting business case development, and advancing opportunities throughout the sales process. /liliParticipate in market mapping, territory planning, account prioritization and maintain an active commercial pipeline, ensuring continuous progression of opportunities toward pilot projects and commercial agreements. /li /ul /lilistrongCustomer Relationship Management and Field Activities /strongulliRepresent Cells-IA throughout Italy through regular face-to-face engagement with customers and stakeholders, including hospital visits; meetings with pathologists, Digital Pathology leaders, Clinical Directors, Innovation Managers, Procurement teams; attendance at scientific congresses and industry events; and networking with Key Opinion Leaders (KOLs). /liliDevelop strategic plans for priority hospitals, including stakeholder mapping, decision-maker identification, clinical champion identification, public procurement pathway assessment, and definition of next actions. /li /ul /lilistrongReference Center Development /strongulliIdentify, develop, and establish at least one Italian reference center that serves as a clinical and commercial showcase for Cells-IA. /liliLead the relationship from initial engagement through pilot definition, validation, and implementation, and develop a clear strategy to position the reference center as a platform for future commercial expansion. /li /ul /lilistrongStrategic Partnerships /strongulliDevelop relationships with organizations that can accelerate market penetration, including Italian public healthcare organizations, innovation programs, academic institutions, private healthcare providers, industry partners, and digital pathology ecosystem stakeholders. /liliEvaluate and develop collaboration opportunities that strengthen Cells-IA’s position within the Italian healthcare ecosystem. /li /ul /lilistrongMarket Intelligence /strongulliContinuously monitor market size and segmentation, competitor activities, public procurement opportunities, funding programs, public healthcare system priorities, digital pathology adoption, AI developments, and key market trends. /liliValidate market information through customer interactions, public procurement intelligence platforms, and direct market feedback. /liliProvide regular strategic recommendations to headquarters. /li /ul /lilistrongCommercial Reporting /strongulliMaintain accurate and up-to-date reporting of commercial activities, customer visits, meetings,



opportunity pipeline, strategic accounts, KOL engagement, market development activities, next actions, and overall market progress. /liliSupport informed commercial decision-making. /li /ul /li /olh3Expected Deliverables /h3ulliItalian Market Development Plan /liliItalian Market Map /liliTarget Hospital List /liliKOL Mapping /liliStrategic Account Plans /liliOpportunity Pipeline /liliReference Center Development Plan /liliMonthly Business Development Report /liliKey Performance Indicators (KPIs) /li /ulh3Performance Metrics (KPIs) /h3ulliDevelopment and execution of the Italian market strategy /liliNumber and quality of hospital visits and customer meetings /liliGrowth of qualified commercial opportunities /liliDevelopment of strategic relationships /liliIdentification of new opportunities in both public and private sectors /liliProgress toward establishing an Italian reference center /liliMarket intelligence generated /liliQuality and progression of the commercial pipeline /liliSupport provided to commercial growth and market expansion /liliRevenue generation, with equal emphasis on building market foundations /li /ulh3Candidate Profile /h3ulliStrong business development experience within the healthcare, medical technology, or life sciences sectors /liliExperience working with the Italian public and/or private healthcare sector /liliExcellent networking and relationship-building skills /liliAbility to develop new markets from an early stage /liliStrategic thinking combined with strong execution capabilities /liliExcellent communication and presentation skills /liliHigh levels of autonomy, initiative, and accountability /liliWillingness to travel extensively throughout Italy /liliItalian (mandatory) and English (mandatory); Spanish a strong advantage /liliExperience in Digital Pathology, Artificial Intelligence, Diagnostics, or Software as a Medical Device (SaMD) highly valued /li /ulh3Success Profile /h3pThis is not a traditional sales role. It is a market development position whose success depends on creating opportunities where they do not yet exist, building trusted relationships with clinical and commercial stakeholders, securing strategic collaborations, and establishing Cells-IA as a recognized and credible partner within the Italian healthcare ecosystem. The successful candidate will spend a significant portion of their time engaging directly with customers, hospitals, and partners throughout Italy. Field activity, relationship building, and proactive business development are core responsibilities of the role and essential to achieving Cells-IA’s strategic objective. /ph3Contract Type /h3pIndefinite /ph3Required Education /h3pBachelor’s Degree /ph3Experience /h3pMore than 5 years /ph3Languages /h3ulliItalian (mandatory) /liliEnglish (mandatory) /liliSpanish (advantage) /li /ul /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7e40ny