Customer & Channel Marketing Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7e4gmd

Job Description

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We are looking for a Customer and Channel Marketing Specialist who will engage and support National Sales Organization (NSO) on their marketing activities, planning and ensuring marketing strategies and actions are developed and delivered.

Responsibilities

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- Develop and maintain a proper engagement of partners and customers in each channel.
- Working in close collaboration with the sales team, the Customer & Channel Specialist is a field role, which spends at least 50% of the time in the market field meeting partners, customers and final users.
- This role is the bridge between sales and marketing teams, having a clear understanding and awareness for each partner and customer of account plan (budget) and business results (actual),



in order to proactively identify initiatives to close the gap between account plan and business results and assure an healthy sell‑out growth of the business in the specific channel.
- Reinforce the relationship with strategic partners through different engagement initiatives, assuring a proper transfer of the company strategy and storytelling, such as the Total Imaging Experience.
- Assure all the marketing activities for the specific channel are planned and executed properly, based on a checklist that assures an excellent execution.
- Responsible for the implementation of the promotional campaigns defined by the Product Marketing team (on/offline assets, communication plan, distribution of marketing materials) and the related reports (data collection and cost control).
- Support marketing initiatives related to B2B partners (Media Corporate, Education, Government, Industrial).
- In charge of the definition, management and monitoring of the marketing budget related to the account plans and trade marketing for the specific channel.

What We Offer

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- Permanent Co

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7e4gmd