CRM Automation Specialist
Pubblicato il 13-08-2026 - EXPLORA JOURNEYS in Milano
Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group’s hundreds of years of maritime expertise, our fleet of six luxury ships (four currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers.
An exciting opportunity exists for a talented Marketing Automation Professional to join our newly created luxury travel brand Explora Journeys and to support in the development and setup of direct marketing communications. This role is based in the office of Milan.
Key Accountabilities
- Automation Tasks
- Support the Automation Manager in managing the Marketing Automation tool (Salesforce Marketing Cloud) and be responsible for tool performance, stability, folder organization, compliance, update and adjustments including the management of potential add-ons;
- Data Management & Segmentation
- Build and maintain complex audience segments using SQL queries within Automation Studio and Query Activities; proficiency in multi-table JOINs, subqueries, window functions, and set operations
- Develop and manage AMPscript logic for dynamic content personalisation, conditional rendering, and real-time data lookups at send time
- Implement and maintain Salesforce Marketing Cloud’s native preference centre and consent management framework, aligned with GDPR, CASL, and CAN-SPAM requirements
- Define and enforce data retention policies within SFMC, managing Data Extension purging schedules and maintaining a clean, performant data layer
- Support integration data flows from external sources (e.g., reservation system, booking platforms) via SFTP file imports, API-triggered sends, and Automation Studio file transfer activities
- Campaign & Journey Execution
- Design and deploy multi-step, multi-channel customer jou