Hoka Director, Sales Iberia

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Director, Sales Iberia & Italy - HOKA

As Sales Director, South, HOKA, EMEA, you’ll drive the long‑term strategic growth and retail ecosystem of the HOKA brand across Italy and Iberia. You’ll lead the transition from a distributor‑led to branch‑led market in Iberia, recruit and develop a high‑performing sales team, and build strong relationships with senior business partners and retail buying groups. Your leadership will be key in growing revenue, market share, and brand equity, while ensuring the brand’s presence and standards are maximized at every touchpoint.

Your Impact
- Localize and execute the EMEA strategic plan for your market(s), ensuring achievement of sales plans and business objectives
- Lead, manage, and develop strategic and field sales representatives, supporting their growth and success
- Build and oversee the retail ecosystem using brand‑building and consumer‑focused guidelines
- Prepare and execute seasonal sales and product forecasts, collaborating with marketing and DTC teams




- Partner with Trade Marketing to deliver strategic marketing requirements and seasonal campaigns
- Develop profitability and maximize sales within target markets
- Collect, manage, and share sales information with the EMEA Senior Sales Director and other departments
- Represent Deckers Brands positively and drive service excellence
- Identify sales opportunities through comparative analysis of sales data
- Recruit, train, and succession plan for sales teams, facilitating weekly sales meetings
- Ensure compliance with brand guidelines, product training, and standards
- Promote corporate ethics and values to all teams and business partners

Who You Are
- Highly commercial, customer‑focused, and ambitious, providing strategic leadership and acting as a role model
- Resilient under pressure, relentless in pursuit of impact, and willing to question and challenge
- Obsessed with the consumer and retail ecosystem, energetic and enthusiastic about business improvement
- Able to e

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7e5qwg