Sales Strategy Lead

13 ago - Milano
Doctolib

We are looking for a Sales Strategy Lead to join the Sales Strategy team in Milan.
As a Sales Strategy Lead, your mission will be to act as a trusted partner to Sales Leadership, helping shape and execute Doctolib's go-to-market strategy across markets. You will sit at the intersection of data, strategy, and commercial planning — owning critical processes such as target setting, budget definition, and incentive design. You will work cross-functionally with Marketing, Product, Finance and HR to ensure our sales organization is structured for performance, accountability, and growth.
Responsibilities
- Business performance & strategic analysis
- Define and monitor key sales and account management performance metrics (pipeline health, win rates, quota attainment, forecasting accuracy)
- Conduct ad-hoc analyses (customer segmentation, territory white space, sales productivity) to surface actionable insights and own their implementation
- Create compelling executive-level reports for QBRs, leadership reviews, and strategic planning sessions.
- Target setting & sales planning




- Own and drive the annual and quarterly target-setting process for the sales organization, ensuring targets are ambitious, fair, and grounded in market reality
- Build and maintain robust models to allocate quotas across segments, regions, and individual contributors
- Translate company-level revenue goals into granular sales targets, coordinating with Finance and Sales Leadership to align on assumptions and methodology
- Monitor performance against targets throughout the year and recommend mid-cycle adjustments when needed.
- Budget definition & headcount planning
- Partner with Finance to define and manage the sales budget, including headcount planning, capacity modeling, and cost-of-sales projections
- Build business cases to support investment decisions (new hires, new markets, coverage model changes)
- Track budget consumption and flag deviations proactively, proposing corrective actions where n

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