Social Media Content Creator

Location: Florence, Italy
Type: Tempo parziale / Flexible

About Kind Patches
Kind Patches is one of the fastest-growing wellness brands in the world. In just a few years, we've grown from an idea into the world's largest wellness patch brand, with millions of customers across the US, UK, Europe, Australia and beyond.

Today you'll find us on our own websites, Amazon, TikTok Shop, and in some of the world's biggest retailers, including Target, Walmart, CVS, Superdrug and Boots, with more major retail partnerships launching every year.

We're building a modern consumer brand across ecommerce, retail, creators, social media and performance marketing. We move fast, test constantly and back people who take ownership. The best ideas come from execution, not endless meetings. Our team is ambitious, entrepreneurial and genuinely enjoys building. Every week brings new product launches, new campaigns, new markets and new challenges.

The Role

We're looking for a Social Media Content Creator based in Florence to work closely with our founders and help capture the Kind Patches story across TikTok, Instagram and YouTube.

This is a very hands-on role for someone who loves being behind the camera.

You'll meet with our founders regularly in Florence to film everything from quick TikToks and Reels to founder stories, behind-the-scenes moments and longer-form YouTube vlogs.

Some content will be planned. A lot of the best content won't be.

We want someone who can come into a day of meetings, a product launch, a trip or just a normal day and immediately see the content opportunities. Someone who knows when to start filming, what questions to ask, where to stand, how to frame the shot and when something needs to be filmed again.

You need to be confident enough to direct the founders, not just point a camera at them.
If something isn't working, say it. If there's a better hook, suggest it. If we need another take, get another take. If you spot something tha

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