Digital Marketing Specialist
Pubblicato il 13-08-2026 - Allianz Global Life DAC in Milano
Digital Marketing Specialist
We are looking for an experienced professional in Digital Marketing within Life Insurance business, with a strong focus on online distribution of protection products (especially Term Life Insurance – TCM).
This is a role requiring hands-on experience in companies that sell life insurance policies through digital channels. The ideal candidate combines insurance expertise, digital marketing capabilities, and a strong data-driven mindset, with growing exposure to AI-driven tools and marketing automation.
KEY RESPONSIBILITIES
- Design and execute digital marketing campaigns for online life insurance products, with a focus on TCM, ensuring alignment with brand guidelines and business objectives
- Develop and optimize online sales funnels to improve customer acquisition, retention, and conversion rates, leveraging data analytics to identify market trends and opportunities
- Coordinate with external marketing agencies, web agencies and commercial partners to manage social media presence, Pay-per-Click platforms and lead generation initiatives
- Provide cross-functional support to Direct Business operations, ensuring alignment and synergy across departments
- Monitor and analyze digital marketing metrics and KPIs to refine strategies and ensure continuous campaign performance optimization
- Ensure consistency of brand and layout guidelines across all digital touchpoints, managing adaptation requests in line with group standards and local market needs
- Prepare and present performance reports to the Head of Direct Protection Business and the Branch Manager, providing strategic insights and recommendations
- Manage relationships with brokers, affinity groups and business partners to expand business opportunities
- Collaborate with the IT department to implement technical changes to the website and support new digital marketing initiatives
KEY REQUIREMENTS/SKILLS/EXPERIENCE
- Bachelor's degree in Marketing, Economics, or a related field; Master's