Regional Market Access Director
Pubblicato il 13-08-2026 - Iba in Roma
Mission
The Market access director EMEA is responsible for executing, adapting, and operationalizing the global market access & reimbursement strategy across EMEA healthcare systems. The role owns regional access outcomes, including payer, HTA & physician engagement, translating global strategy into country-level coverage, reimbursement, patient referral enablement, and stakeholder alignment.
Challenges we trust you with
1. Strategy execution & regional ownership
• Execute global market access & reimbursement strategy across EMEA markets.
• Propose regional indication & country prioritization based on feasibility, readiness, & impact.
• Own end-to-end regional execution, from strategy deployment to measurable outcomes.
• Act as the regional decision-maker within the global strategic framework.
2. Coverage & reimbursement (EMEA)
• Implement and optimize coverage pathways across diverse EMEA payer systems.
• Lead country-level reimbursement strategy, including inpatient/outpatient pathways.
• Manage payer negotiations, coverage policies, and reimbursement optimization.
• Monitor and respond to local access barriers and policy changes.
3. Coding & Financing
• Execute coding strategies (e.g. DRG, procedure codes, bundled payments) at country level.
• Map and operationalize country-specific financial flows and hospital economics.
• Identify and resolve structural or operational coding and funding gaps.
• Support hospitals with practical deployment of access solutions.
4. Evidence, HEOR & value deployment
• Localize and deploy the value proposition and global value dossier.
• Identify local evidence and HEOR needs aligned with payer expectations.
• Support country-specific RWE generation and evidence implementation.
• Ensure value messages are operational, credible, and payer-relevant.
5. Payer, HTA, public affairs & physician / referral engagement
• Lead operational payer and HTA engagement at country and regional level.
• Execute public affairs actions in alignment