C Product Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7eaqun

BenQ, world human technology leader and solutions provider aiming at elevating and enriching every aspect of business and consumers' lives, is currently looking for a Product Manager B2C who will join the BenQ Italy Marketing Team based in Sesto S. Giovanni (Milano). Competenze, Esperienza, Qualifiche: se possiede i requisiti giusti per questa occasione, si candidi oggi stesso. The B2C Product Manager is a commercially-driven role responsible for the full lifecycle management of BenQ's consumer product portfolio in Italy — spanning gaming monitors, home entertainment, lifestyle displays, projectors and accessories. The role bridges product strategy, ownership of our premium consumer portfolio lifecycle and e-commerce acceleration, acting as the interface between Italy market needs and BenQ European HQ. While responsible for e-commerce performance across the full BenQ B2C portfolio (desktop monitors, B2C projectors, digital lifestyle accessories),



this role carries a specialist focus on Projector and Home Cinema product lines — complementing the existing B2C team's strength in display and monitor categories. This position requires a candidate who deeply understands the Italian consumer electronics landscape, is fluent in BenQ's product value propositions, and has a proven track record of growing brand visibility and sell-through in both retail and digital channels. Product Lifecycle & Portfolio Management Own the B2C product roadmap for Italy, including SKU selection, lifecycle planning, and phase-in/phase-out decisions aligned with European and Taiwan HQ direction. Develop localised value propositions for each product line, translating global messaging into Italian market-relevant positioning. Monitor competitive landscape and maintain a continuous competitive intelligence pipeline; provide regional HQ with market feedback and localisation requirements. Coordinate product launch plans end-to-end: lead the go-to-market strategy, define and manage pricing and promot

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7eaqun