SE CBIA Activation Manager
Pubblicato il 13-08-2026 - Haleon in Milano
Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
About The Role
Reporting into the CBIA Activation Director – Europe, this is a critical leadership role ensuring the OU remains closely connected to our consumer,
shopper and customer at cluster level across Southern Europe.
This team will act as a critical link point between the OU and the Cluster in key areas.
Key Responsibilities
- Taking OU insights and analytics and driving relevancy and applicability deep into the clusters/markets to support the growth agenda
- Responsibility for working alongside clusters to understand performance drivers, partner on strategically critical customer projects
- Supporting shopper and consumer related insight projects linked to relevant local brands
- Partnering with Category and ComEx Teams within the Clusters to elevate Consumer and Shopper Understanding
- Elevate Performance Understanding across all Enterprise Functions at Cluster Level, ensuring global and OU level tools are fully leveraged to drive One Version of the Truth
- Manage budget to ensure maximum efficiency of spend
Essential Qualifications and skills
- Insight and Analytical Capabilitie