Head of Marketing
Pubblicato il 13-08-2026 - Altro in Roma
The Val Gardena‐Alpe di Siusi Cable Car Consortium represents the interests of one of the strongest mountain and tourism regions in the Dolomites. To strengthen our team, we are looking for a Head of Marketing to join us immediately - someone who thinks strategically, works creatively, and actively contributes to shaping the future of the destination.
Branding & Positioning Further development of brand identity and territorial storytelling
Management of the overall brand presence and communication materials
Implementation of creative campaigns to strengthen the destination
Social Media & Community Management Conceptualization and production of social media content
Planning and execution of seasonal campaigns
Community management and monitoring of online reputation
Data Analysis & CRM Analysis of digital KPIs and performance data
Management and segmentation of the user database
Contribution to loyalty and lifecycle initiatives
Public Relations & Partnerships Collaboration with tourism associations, Dolomiti Superski, and regional institutions
Maintaining relationships with media and key stakeholders
Events & Promotions Planning and execution of events, initiatives, and promotions
Coordination of suppliers, logistics, and event communication
Sustainability Analysis and development of a sustainability strategy
Implementation of marketing initiatives that promote sustainability and social responsibility
Your profile Degree in marketing, communication, or a related field
Professional experience in marketing, ideally in tourism
Strong command of digital marketing tools and social media
Creativity, strong communication skills, and strategic thinking
Ability to work independently and as part of a team
Knowledge of German, Italian, and English is an advantage
We offer A strategically important role within the tourism system of Val Gardena and Alpe di Siusi
Collaboration with key regional partners and institutions
A dynamic, innovative, and forward-looking work environment
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