SENIOR PERFORMANCE MARKETING SPECIALIST
Pubblicato il 13-08-2026 - Culligan in Torino
At Culligan, we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a Senior Performance MarketingSpecialist to support and optimize our digital campaigns across channels.
Se sta pensando di inviare una candidatura, si ricordi di premere il pulsante apposito dopo aver letto l'intera descrizione. Responsibility:Campaign Execution & Optimization
- Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn
- Support the definition and implementation of campaign structure, targeting, and bidding strategies
- Monitor and optimize performance against key KPIs (CPL, MQLs, conversion rate)
- Contribute to full-funnel activities (awareness - consideration - conversion)
- Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives
- Support optimization of landing pages and campaign flows to improve lead quality
Tracking & Data Management
- Support the setup and management of tracking via GTM, GA4, and platform pixels
- Ensure data consistency and support end-to-end tracking up to Salesforce CRM
- Manage and monitor data flows and automations (including Zapier)
- Support cookie and consent management activities in line with GDPR requirements
Performance Analysis & Reporting
- Monitor campaign performance on a daily basis and highlight optimization opportunities
- Analyze full funnel performance (media - leads - CRM - conversion)
- Build and maintain reports using Power BI
- Provide regular updates and insights to Brand Managers to support campaign decisions
- Contribute to performance reviews with Marketing and Sales teams
- Support lead quality analysis in collaboration with Sales
Collaboration & Governance
- Work closely with Marketing and Sales teams to improve campaign effectiveness
- Support alignment with global guidelines and frameworks