About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world‐class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI‐driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary and Impact
We are looking for a top‐level professional to take on the role of Senior Director, WPP Media Solutions . This senior figure will hold strategic and executive responsibility for driving the development, innovation, and widespread adoption of WPP Media's proprietary product offering. The ideal candidate is a visionary yet pragmatic leader, capable of combining deep expertise in media, data,

and ad‐tech with a strong commercial and business development mindset. They will work closely with WPP Media network brands to ensure that the solutions developed effectively address client business challenges.
Skills and Experience
- Lead the vision and product/service roadmap of WPP Media Solutions, adapting the international proposition to the Italian market and anticipating market trends (e.g. Retail Media, AI applied to media, Data Clean Rooms, Addressable TV, Digital Out‐of‐Home, integrated channel planning) and brand needs.
- Define and execute the go‐to‐market and roll‐out strategy for all solutions, ensuring large‐scale adoption across network brands.
- Demonstrate flexibility and the ability to operate effectively within a matrix organization, building strong relationships with multiple stakeholders and leaders across WPP Media teams to create synergies, while maintaining constant alignment with the internati

Senior Director, Media Solutions

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